The sales deck: a tool for momentum
Four tips to create a strong, insightful, powerful, and effective sales deck.
From failed product launch to $2m ARR
What I learnt about best practices, iteration, and listening to customers as we turned a failed launch into growth momentum.
Craft strong messaging with value nuggets
Find the right hierarchy to communicate your product's features, benefits, and values - and empower sales and marketing to drive results.
Creating focus through category design
What makes a good category, how do you define yours, and what good examples are there?
Motivate buyers with a heart and brain narrative
How to motivate stakeholders with emotional enemies and economic incentives