The product marketing puzzle
ICP and personas, positioning and narrative, and where does a GTM strategy fit? My attempt to bring the puzzle pieces together in one diagram.
Nobody cares about your feature-heavy demo video
You probably need an explainer video, a 'tell me more' video, and a walkthrough video. Here's what they need to achieve.
Telling ‘value stories’ to guide your positioning
Framing customer context and building empathy with a simple-to-use narrative framework.
Traction trouble? Here’s where to start.
Struggling with lead-gen, revenue, and perception? Here's three areas you can fix ASAP.
Applying literary narrative theory to B2B positioning
How to use traditional narrative theory to build a stronger, more resilient positioning narrative.
When should you reposition your brand?
What are the warning signs that you shouldn't – and good indicators that suggest you should – reposition your brand?
Podcast: What does it take to differentiate?
I chatted with Klue on their Competitive Intelligence podcast - here's an edited transcript for your perusal!
A customer-centric approach to positioning
I sat down with Ishara from the Spill The Marketing Beans podcast to chat all things positioning. Watch the video, or check out the transcript notes.
Show ‘how’ with a custom methodology
Break through the market, differentiate in the mind of your customers, and speed up sales by offering the methodology for success.
Don’t Think of an Elephant
What can B2B SaaS learn from the American Republican messaging machine?