The sales deck: a tool for momentum
Four tips to create a strong, insightful, powerful, and effective sales deck.
Four signs your sales demo is boring buyers
Instead, use your sales product demo to motivate prospects, generate insight, and build deal momentum.
Craft strong messaging with value nuggets
Find the right hierarchy to communicate your product's features, benefits, and values - and empower sales and marketing to drive results.
Optimize sales execution with STRONGMAN
Maximize the chance of success and deliver useful insights with this useful sales framework.
Inertia: the enemy of momentum
Understanding the causes of inertia, dealing with the resulting ambiguity, and framing uncertainty as learning opportunities.
Communicating GTM strategy in one slide
How to distill the things you're already doing into one, easy to understand slide - and check your strategy is aligned at the same time
“Niches for riches” with ICPs
How to design a narrow Ideal Customer Profile to build velocity
Align teams with the empathy map challenge
Test your team's understanding of your customer, discover limiting assumptions, and course correct with this simple challenge.
Getting alignment on pricing objectives
A tried-and-tested way to get everyone on the same page regarding what your pricing should accomplish. Template included.