Sales & Marketing Alignment Archives | Page 3 of 6

2 Min Read

The importance of principles (or Okay… but how?)

"If you stand for nothing, Burr, what'll you fall for?". Can you use principles in your day-to-day work?

3 Min Read

Sales and product conflict often comes from a place of confusion. Use a statement of direction to bring teams together.

3 Min Read

Pivots are hard and can be painful: here are three tips to help ease the process.

3 Min Read

You probably need an explainer video, a 'tell me more' video, and a walkthrough video. Here's what they need to achieve.

6 Min Read

My four-step process to build positioning that works, by understanding the value your customer desires.

4 Min Read

Framing customer context and building empathy with a simple-to-use narrative framework.

13 Min Read

I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.

3 Min Read

What it means, and pitfalls to watch out for.

3 Min Read

Why having an opinion will ward off bad-fit customers (and why that's a good thing).

17 Min Read

I chatted with Klue on their Competitive Intelligence podcast - here's an edited transcript for your perusal!