Create internal momentum with transparency
Just announcing new features and campaigns after the launch happens is a missed opportunity. Can you be more transparent - and build momentum?
The business case is a sales tool that works
A simple spreadsheet can help you win more, by turning intangible projections into tangible predictions
Get ahead of the sale with this trick
Create a buyer's guide that you can use to guide the prospect's decision process.
Product marketing is internal comms
Tips on how to elevate your product launches with a considered internal comms strategy.
Product marketing in downturns
Where should product marketers focus efforts in this economic environment?
The product marketing puzzle
ICP and personas, positioning and narrative, and where does a GTM strategy fit? My attempt to bring the puzzle pieces together in one diagram.
The importance of principles (or Okay… but how?)
"If you stand for nothing, Burr, what'll you fall for?". Can you use principles in your day-to-day work?
Aligning sales and product with a statement of direction
Sales and product conflict often comes from a place of confusion. Use a statement of direction to bring teams together.
Three tips I learnt from five challenging SaaS company pivots
Pivots are hard and can be painful: here are three tips to help ease the process.
Nobody cares about your feature-heavy demo video
You probably need an explainer video, a 'tell me more' video, and a walkthrough video. Here's what they need to achieve.