The startup marketer’s guide to TAM, SAM, and SOM (without the fluff)
Sanity check your numbers, and have more educated conversations about goals and strategy
The big misconception about product launches
A feature release isn’t a launch. Get my tips on how to orchestrate a product launch that actually delivers results.
Why product marketers struggle with sales (and how to fix it)
If your messaging doesn’t help sales win, it won’t get used—learn how to make it indispensable.
Decoding the dark art of outbound sales
7 lessons I've learned to demystify and improve your outbound sales motion
The risk of scaling too soon
Premature go-to-market optimization prioritizes repeatability over agility.
Align your differentiators with the buyer journey
Showcase the right differentiators, to the right stakeholders, at the right time, with this framework.
Analysis: 16 years of Zendesk positioning
What we can learn from Zendesk's positioning evolution over the last 16 years
The Second Product Pitfall
Building your second product usually... doesn't go so well. Read why I think that happens, and what a 'good' experience should look like.
How to define pricing for brand new products
Product marketers are often asked to support or lead pricing projects. Here's a process you can follow to go from 0 to $.
Explaining revenue models for product marketers
Understanding (or creating) a revenue model can help you plan more strategically and deliver real business ROI. Here's how.