Top priorities for every product marketer
Why I think product marketers are chameleons, and the top three skills they should master.
Product marketing is a thankless role
It may be thankless... but product marketing is also the most rewarding role in marketing too.
Product marketing shortcuts don’t work
Three common shortcuts that PMMs are encouraged to take (and how to get back on track)
The business case is a sales tool that works
A simple spreadsheet can help you win more, by turning intangible projections into tangible predictions
Get ahead of the sale with this trick
Create a buyer's guide that you can use to guide the prospect's decision process.
It’s obvious, but… say what you mean
Answer 'so what?' before customers ask it, and get the revenue results you deserve.
Okay… but why?
Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.
Podcast: Product marketing for SaaS
I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.
Going to market via a platform ecosystem
Doubling-down on a single platform and training partners led to our acquisition, but it almost didn't happen.
Sell more, faster with triggers and motivations
How to understand your customer's contexts and what drives them, and use that insight in marketing and sales.