Why positioning projects fail
Five common reasons for positioning project failure, so you can avoid them.
Product marketing in downturns
Where should product marketers focus efforts in this economic environment?
I’m looking for a clothes airer
My search for an attractive clothes airer got me thinking about B2B product marketing (somehow).
Aligning sales and product with a statement of direction
Sales and product conflict often comes from a place of confusion. Use a statement of direction to bring teams together.
Introducing the Customer Value Positioning framework
My four-step process to build positioning that works, by understanding the value your customer desires.
When should you reposition your brand?
What are the warning signs that you shouldn't – and good indicators that suggest you should – reposition your brand?
A customer-centric approach to positioning
I sat down with Ishara from the Spill The Marketing Beans podcast to chat all things positioning. Watch the video, or check out the transcript notes.
Going to market via a platform ecosystem
Doubling-down on a single platform and training partners led to our acquisition, but it almost didn't happen.
The shit shift
What happens when you push past your flight-or-fight response and acknowledge your achievements?
What’s your competitive differentiator?
Don't just wing it: discover why you matter to your customer and understand how your value aligns with the human need for self-actualization.