Branding, positioning, and product marketing
A case study, and my tips on how product marketers can connect positioning fundamentals to visual identity.
The Second Product Pitfall
Building your second product usually... doesn't go so well. Read why I think that happens, and what a 'good' experience should look like.
3 mistakes to avoid on your product/market fit journey
Stop wasting energy in your search for PMF and avoid these three human mishaps
Your pricing page doesn’t need to show pricing
My answer to a common question. It's absolutely fine to not show pricing on your website.
Positioning debt
Just like tech debt or finance, here are three different ways you can incur positioning debt.
Why positioning projects fail
Five common reasons for positioning project failure, so you can avoid them.
Product marketing in downturns
Where should product marketers focus efforts in this economic environment?
I’m looking for a clothes airer
My search for an attractive clothes airer got me thinking about B2B product marketing (somehow).
Aligning sales and product with a statement of direction
Sales and product conflict often comes from a place of confusion. Use a statement of direction to bring teams together.
Introducing the Customer Value Positioning framework
My four-step process to build positioning that works, by understanding the value your customer desires.