Be the thing for someone, not something for everyone
What it means, and pitfalls to watch out for.
Be contentious: the importance of disqualification
Why having an opinion will ward off bad-fit customers (and why that's a good thing).
When should you reposition your brand?
What are the warning signs that you shouldn't – and good indicators that suggest you should – reposition your brand?
Podcast: What does it take to differentiate?
I chatted with Klue on their Competitive Intelligence podcast - here's an edited transcript for your perusal!
Don’t overestimate your customer
Why expecting your customers to be experts will hurt your business, and how to understand their real maturity level.
Building the next generation of product marketers
Announcing WTF is Go-To-Market: a unique, six-week short course for B2B startup marketers to become PMM experts.
Focus and confidence in product
Why (and how) to move from internal product ideas to understand and validate what your customer really want.
A customer-centric approach to positioning
I sat down with Ishara from the Spill The Marketing Beans podcast to chat all things positioning. Watch the video, or check out the transcript notes.
Going to market via a platform ecosystem
Doubling-down on a single platform and training partners led to our acquisition, but it almost didn't happen.
Don’t Think of an Elephant
What can B2B SaaS learn from the American Republican messaging machine?