Product Marketing Archives

6 Min Read

Introducing the Customer Value Positioning framework

My four-step process to build positioning that works, by understanding the value your customer desires.

3 Min Read

Don't just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.

5 Min Read

A non-standard list of books that every product marketer who wants to get ahead should read.

3 Min Read

Struggling with lead-gen, revenue, and perception? Here's three areas you can fix ASAP.

2 Min Read

A warning shot against 'being something for everyone'.

13 Min Read

I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.

3 Min Read

What it means, and pitfalls to watch out for.

3 Min Read

Why having an opinion will ward off bad-fit customers (and why that's a good thing).

4 Min Read

What are the warning signs that you shouldn't – and good indicators that suggest you should – reposition your brand?

17 Min Read

I chatted with Klue on their Competitive Intelligence podcast - here's an edited transcript for your perusal!