9+ book recommendations for curious product marketers
A non-standard list of books that every product marketer who wants to get ahead should read.
Traction trouble? Here’s where to start.
Struggling with lead-gen, revenue, and perception? Here's three areas you can fix ASAP.
Don’t dilute focus
A warning shot against 'being something for everyone'.
Podcast: Product marketing for SaaS
I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.
Be the thing for someone, not something for everyone
What it means, and pitfalls to watch out for.
Be contentious: the importance of disqualification
Why having an opinion will ward off bad-fit customers (and why that's a good thing).
When should you reposition your brand?
What are the warning signs that you shouldn't – and good indicators that suggest you should – reposition your brand?
Podcast: What does it take to differentiate?
I chatted with Klue on their Competitive Intelligence podcast - here's an edited transcript for your perusal!
Don’t overestimate your customer
Why expecting your customers to be experts will hurt your business, and how to understand their real maturity level.
Building the next generation of product marketers
Announcing WTF is Go-To-Market: a unique, six-week short course for B2B startup marketers to become PMM experts.