Seven go-to-market research tools to bookmark
Where should product marketers go for go-to-market research? Here's 7 tools to check out.
Aligning sales and product with a statement of direction
Sales and product conflict often comes from a place of confusion. Use a statement of direction to bring teams together.
Burnout in product marketing is too common
Product marketers often bear the brunt of the business. Hear from product marketers on their burnout stories.
Three tips I learnt from five challenging SaaS company pivots
Pivots are hard and can be painful: here are three tips to help ease the process.
Every product marketer needs to know about SPIN
Why PMMs should use the SPIN sales methodology in their everyday work
Three insightful interview questions to ask product marketers
Hiring product marketers is hard. Here's the top three questions I ask all product marketing candidates (and what I'm looking for).
Four tips to help you break into product marketing
Getting your first PMM job can be hard. Here's a few tips to help frame your experience in the best light, and identify companies with the…
Four tips for hiring product marketers
From streamlining superfluous stages to setting candidates up for success, these four tips will help you hire the best PMMs for your business.
Introducing the Customer Value Positioning framework
My four-step process to build positioning that works, by understanding the value your customer desires.
Five tips for building personas that work
Don't just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.