The Second Product Pitfall
Building your second product usually... doesn't go so well. Read why I think that happens, and what a 'good' experience should look like.
Positioning debt
Just like tech debt or finance, here are three different ways you can incur positioning debt.
Product marketing is internal comms
Tips on how to elevate your product launches with a considered internal comms strategy.
AMA: Alicia & James on a failed product launch (and more)
We joined the Launch Awesome community for an AMA, on everything from our failed launch to building customer empathy.
Product marketing and the Double Diamond
A handy framework to show where product marketing can add value in product development.
Nobody cares about your feature-heavy demo video
You probably need an explainer video, a 'tell me more' video, and a walkthrough video. Here's what they need to achieve.
Don’t overestimate your customer
Why expecting your customers to be experts will hurt your business, and how to understand their real maturity level.
Focus and confidence in product
Why (and how) to move from internal product ideas to understand and validate what your customer really want.
Why you need a jobs-to-be-done map
How to build customer empathy by understanding the process they follow to achieve job completion and success.
Using sales decks as a conversation tool
Sales decks are often just static presentations, but are most valuable when they encourage an open dialogue. See how we built a deck to…