Examples of good positioning
The examples I give as high quality samples of positioning in action from across the tech world.
Podcast: What does it take to differentiate?
I chatted with Klue on their Competitive Intelligence podcast - here's an edited transcript for your perusal!
Using statistics and proof points in product marketing
Avoid bold claims your prospects don't believe. Instead, use statistics that matter.
Sell more, faster with triggers and motivations
How to understand your customer's contexts and what drives them, and use that insight in marketing and sales.
Competing for customers
Using competitive positioning to play offense and defense in marketing and sales conversations – based on the alternative solutions our…
What is “value”?
Ignore weasel words, and describe your product in a way that cuts through to the heart of someone who cares, by communicating the unique value…
The sales deck: a tool for momentum
Four tips to create a strong, insightful, powerful, and effective sales deck.
Positioning by assumption doesn’t work
How to avoid losing traction with untested messaging.