5 Min Read The big misconception about product launches A feature release isn’t a launch. Get my tips on how to orchestrate a product launch that actually delivers results.
6 Min Read Michelin-starred restaurants have tiny menus Lessons in clarity, focus, and refinement for B2B SaaS positioning
8 Min Read Analysis: 16 years of Zendesk positioning What we can learn from Zendesk's positioning evolution over the last 16 years
6 Min Read 10+ ways to get closer to your customers this week Improve your intuition and take small steps to deepen your customer understanding with these tips.
4 Min Read Positioning debt Just like tech debt or finance, here are three different ways you can incur positioning debt.
8 Min Read Using surveys in narratives and marketing campaigns Carrying out primary research really helps drive impact in your narrative and go-to-market. Here's how to think about it (with examples).
2 Min Read The importance of principles (or Okay… but how?) "If you stand for nothing, Burr, what'll you fall for?". Can you use principles in your day-to-day work?
2 Min Read Okay… but why? Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.
2 Min Read I’m looking for a clothes airer My search for an attractive clothes airer got me thinking about B2B product marketing (somehow).
13 Min Read Podcast: Product marketing for SaaS I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.