Two things every product marketer can do right now to grow MQLs
Help your sales and marketing teams build qualified leads with two product marketing projects you can do in just two weeks.
Using surveys in narratives and marketing campaigns
Carrying out primary research really helps drive impact in your narrative and go-to-market. Here's how to think about it (with examples).
Okay… but why?
Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.
Traction trouble? Here’s where to start.
Struggling with lead-gen, revenue, and perception? Here's three areas you can fix ASAP.
Podcast: Product marketing for SaaS
I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.
Using statistics and proof points in product marketing
Avoid bold claims your prospects don't believe. Instead, use statistics that matter.
Unconventional wisdom in positioning narratives
Help prospects make sense of the world by presenting unique market insights to challenge their preconceptions, drive emotion, and galvanize…