Customer Research & Insights Archives

4 Min Read

Product marketing shortcuts don’t work

Three common shortcuts that PMMs are encouraged to take (and how to get back on track)

4 Min Read

Validate positioning and messaging - before you go to market - by thinking like a software developer.

2 Min Read

A handy framework to show where product marketing can add value in product development.

2 Min Read

"If you stand for nothing, Burr, what'll you fall for?". Can you use principles in your day-to-day work?

4 Min Read

Writing short value propositions can be tricky. Here are some shortcuts to help you get creative when brevity matters.

6 Min Read

My four-step process to build positioning that works, by understanding the value your customer desires.

4 Min Read

Framing customer context and building empathy with a simple-to-use narrative framework.

3 Min Read

Don't just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.

4 Min Read

Understand your customers, explore assumptions, and discover unknown-unknowns.

13 Min Read

I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.