Your PMs need to step up: demand more from them
What happened to PMs being the 'CEO of the product'?
Your customer research is failing if no one uses it
How to make customer research essential—so it actually gets used to drive decisions, not just sit in a deck
Product marketing is a thankless role
It may be thankless... but product marketing is also the most rewarding role in marketing too.
Branding, positioning, and product marketing
A case study, and my tips on how product marketers can connect positioning fundamentals to visual identity.
10+ ways to get closer to your customers this week
Improve your intuition and take small steps to deepen your customer understanding with these tips.
The Second Product Pitfall
Building your second product usually... doesn't go so well. Read why I think that happens, and what a 'good' experience should look like.
Scrappy product marketing: how to do more with less
Being a sole product marketer (or in a resource-stretched team) doesn't have to be chaos. Here are my tips on finding balance.
How to define pricing for brand new products
Product marketers are often asked to support or lead pricing projects. Here's a process you can follow to go from 0 to $.
Positioning debt
Just like tech debt or finance, here are three different ways you can incur positioning debt.
Product marketing shortcuts don’t work
Three common shortcuts that PMMs are encouraged to take (and how to get back on track)