The 5 A’s of successful feature releases
Please don't just announce new features by email. Think about how to get a bigger bang for your buck with these prompts.
Examples of good positioning
The examples I give as high quality samples of positioning in action from across the tech world.
Podcast: What does it take to differentiate?
I chatted with Klue on their Competitive Intelligence podcast - here's an edited transcript for your perusal!
Show ‘how’ with a custom methodology
Break through the market, differentiate in the mind of your customers, and speed up sales by offering the methodology for success.
Going to market via a platform ecosystem
Doubling-down on a single platform and training partners led to our acquisition, but it almost didn't happen.
Don’t Think of an Elephant
What can B2B SaaS learn from the American Republican messaging machine?
Why you need a jobs-to-be-done map
How to build customer empathy by understanding the process they follow to achieve job completion and success.
Using statistics and proof points in product marketing
Avoid bold claims your prospects don't believe. Instead, use statistics that matter.
Don’t be a “conveyor belt” team
How to use strategy, goals, validation, and communication to avoid significant failures, and continually get better.
Finding your frame of reference
Are you selling a diet muffin, or a paleo energy snack? Look to the frame of reference approach to find the perfect way to define your product.