Hi there,
If you’re reading this, you’re probably in a marketing, sales, or founding role for a B2B SaaS company.
But you’re unsatisfied with your sales and marketing efforts.
And you might be experiencing one or more of these issues:
- Struggling to find a differentiated pitch that resonates in a crowded marketplace.
- Driving plenty of website traffic but finding it hard to convert leads.
- Facing tough sales: low urgency, low motivation, and disappointing win rates.
- Needing to pivot to a new type of customer but not knowing where to start.
You’ve tried everything: spending more on ads, targeting new customer segments, and rewriting your sales deck over and over—but nothing seems to stick.
Here’s the good news: You don’t have a systemic problem; you have a positioning problem. And we can solve it together.
Why Positioning Catalyst?
I’m James Doman-Pipe, a product marketer with 12+ years of experience helping SaaS companies like Remote, Paddle, and Kayako to refine their positioning to unlock growth.
Positioning is my specialty. It’s what I do best.
Here’s what one client said:
“James did a fantastic job helping us to refresh our positioning and value messaging. His product marketing knowledge and understanding of the discipline is super impressive. If you’re a high-growth startup looking for a product marketing expert, I highly recommend working with James.”
Positioning Catalyst is designed to deliver results quickly, with options tailored to your timeline and needs.
Option 1: Sprint
Turnaround: 1 week
Investment: £4,000
For when you need clarity fast. The Sprint is a focused, 7-day process where we’ll:
- Align on your goals and gather inputs
- Craft a sharp, actionable V1 of your positioning framework.
- Deliver clear recommendations for your audience, messaging pillars, and value proposition.
Perfect for:
- Rapid testing of a new market direction.
- Early-stage startups needing quick positioning clarity.
Option 2: Project
Turnaround: 6 weeks
Investment: £20,000
A deep-dive positioning engagement designed to deliver a polished, comprehensive framework. This collaborative process includes:
- Discovery: Understand your company, competitors, and market.
- Customer Insights: Deep dive into your target audience with optional done-for-you research interviews
- Drafting: Develop and refine your positioning framework.
- Finalizing: Deliver a fully polished positioning and messaging framework, ready to implement.
What’s included:
- Personas overviews
- Value messaging for product-level positioning
- Company positioning designed for your homepage and key materials.
- Internal and external feedback and validation
- On-demand support as you roll it out
Perfect for:
- Companies pivoting to new markets or launching major products.
- Scaling SaaS businesses in need of a comprehensive refresh.
Why work with me?
Let’s be real. There are other ways to approach positioning, but they’re often expensive and risky:
- Hire a senior marketer with deep positioning experience: £100k/year
- Work with a branding agency: £41k+, with results often too fluffy to be useful
- Upskill your existing team: £2-10k for training, plus significant delays and risk
- DIY with books, blogs, and podcasts: A long, uncertain, and potentially ineffective process
With Positioning Catalyst, you get:
- Faster results, tailored to your specific challenges
- A proven process honed from years of practical, hands-on experience
- Clear, actionable deliverables that drive growth immediately
Get started
Book a free, no-obligation call below to share your challenges and see which option is the right fit for you.
What to expect in this 30 minute call:
- A discussion about your company, market, and audience.
- Insights into the Positioning Catalyst process and which option—Sprint or Project—fits your needs.
- Clear next steps to start solving your positioning challenges.
This is a no-obligation opportunity to ask questions, share your current challenges, and gain clarity on your next steps.
Let’s get you moving in the right direction. Book your call today!