Introducing the Customer Value Positioning framework
My four-step process to build positioning that works, by understanding the value your customer desires.
Check out the most recent posts
Telling ‘value stories’ to guide your positioning
Framing customer context and building empathy with a simple-to-use narrative framework.
Five tips for building personas that work
Don't just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.
60 prompts to build customer empathy
Understand your customers, explore assumptions, and discover unknown-unknowns.
Video: Be The Thing for Someone
A talk I planned to give at an event, but didn't. Including my five steps to set your go-to-market plans up for success.
9+ book recommendations for curious product marketers
A non-standard list of books that every product marketer who wants to get ahead should read.
Interview: Competitive intelligence with Andrew McCotter-Bicknell
Competitive intelligence is often an enigma for many product marketers. What does good look like?
Traction trouble? Here’s where to start.
Struggling with lead-gen, revenue, and perception? Here's three areas you can fix ASAP.
Don’t dilute focus
A warning shot against 'being something for everyone'.
Podcast: Product marketing for SaaS
I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.