The Overview #68
This week: Features to win deals, separate validation from discovery, and building competitive differentiators.
Check out the most recent posts
Create internal momentum with transparency
Just announcing new features and campaigns after the launch happens is a missed opportunity. Can you be more transparent - and build momentum?
The Overview #67
This week: Early-adopter numbers game, revenue today over revenue tomorrow, and landing page copy tips.
The business case is a sales tool that works
A simple spreadsheet can help you win more, by turning intangible projections into tangible predictions
The Overview #66
This week: Sales cadences, building customer empathy, and growth levers.
Get ahead of the sale with this trick
Create a buyer's guide that you can use to guide the prospect's decision process.
The Overview #65
This week: Hear how customers describe your product, don't serve burnt pizza, and a lack of conviction.
SaaS? More like Outcomes-as-an-Experience
Selling functional software as a service is boring. Elevate your approach by considering how you can sell outcomes as an experience instead.
The Overview #64
This week: Convening authority, when are you no longer a startup, and Soviet light switches.
Product marketing is internal comms
Tips on how to elevate your product launches with a considered internal comms strategy.