Product marketing shortcuts don’t work
Three common shortcuts that PMMs are encouraged to take (and how to get back on track)
Check out the most recent posts
Why positioning projects fail
Five common reasons for positioning project failure, so you can avoid them.
Roundup: Free Product Marketing Templates
Access six product marketing templates - for free - that you can use in your business today.
Create internal momentum with transparency
Just announcing new features and campaigns after the launch happens is a missed opportunity. Can you be more transparent - and build momentum?
The business case is a sales tool that works
A simple spreadsheet can help you win more, by turning intangible projections into tangible predictions
Get ahead of the sale with this trick
Create a buyer's guide that you can use to guide the prospect's decision process.
SaaS? More like Outcomes-as-an-Experience
Selling functional software as a service is boring. Elevate your approach by considering how you can sell outcomes as an experience instead.
Product marketing is internal comms
Tips on how to elevate your product launches with a considered internal comms strategy.
Using surveys in narratives and marketing campaigns
Carrying out primary research really helps drive impact in your narrative and go-to-market. Here's how to think about it (with examples).
AMA: Alicia & James on a failed product launch (and more)
We joined the Launch Awesome community for an AMA, on everything from our failed launch to building customer empathy.