Build better product marketing and GTM strategies

Hi, I’m James, and I write the free Building Momentum newsletter.

Sign up today and join 2,600+ SaaS founders and marketers learning how to craft messaging, test GTM strategies, and scale growth faster.

With Building Momentum, you will:
  • Sharpen your product marketing skills
  • Build effective GTM strategies
  • Create positioning and messaging that works
  • Get actionable insights every week with no fluff

Sign up now (it's free!)

Join 2, 600+ readers who are expanding their product marketing knowledge

    I won't send you spam. Unsubscribe at any time.

    James' Photo

    Develop your product marketing career and get real GTM strategy results

    🚀

    Marketing frameworks

    Simplify and accelerate with templates you can use today

    ⚙️

    Proven GTM strategies

    Launch products faster and drive conversions

    📊

    Growth insights

    Stay ahead of the curve with proven SaaS growth tactics

    📘

    PMM playbooks

    Get step-by-step guides for implementing strategies

    Used by product marketers from leading businesses

    Pleo Monday.com ProfitWell Checkout.com Outreach PayFit Canva

    Check out the most recent posts

    purple and yellow abstract painting

    The Overview #39

    This week: Buyer-first principles, getting creative with security, train your people.
    selective focus photography of white AirPods with charging case on silver MacBook on table

    The Overview #38

    This week: Remote preference, sales decks, multiple personas, showrunning.
    two gray pencils on yellow surface

    The Overview #37

    This week: faster marketing teams, B2B buyer journey, Encanto crossover.
    text

    The Overview #36

    This week: GTM framework, case studies, and competitor differentiation is not features.
    assorted files

    The Overview #35

    This week: Access my swipe file, product knowledge expectations, and examples of bad communication.