The Overview #49
This week: Marketing salary benchmarks, competing on price, conflicts of opinion.
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The Overview #48
This week: Having an opinion, accessing customers, and messaging at the right level.
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The Overview #47
This week: Product marketing strategy principles, building to a vision
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The Overview #46
This week: Buyer segmentation, GTM stories, messaging hierarchy... and what customers think they want.
Nobody cares about your feature-heavy demo video
You probably need an explainer video, a 'tell me more' video, and a walkthrough video. Here's what they need to achieve.
The Overview #45
This week: Impulse in B2B, imperfections, competitors, and Conversation Cloud category.