Build better product marketing and GTM strategies

Hi, I’m James, and I write the free Building Momentum newsletter.

Sign up today and join 2,600+ SaaS founders and marketers learning how to craft messaging, test GTM strategies, and scale growth faster.

With Building Momentum, you will:
  • Sharpen your product marketing skills
  • Build effective GTM strategies
  • Create positioning and messaging that works
  • Get actionable insights every week with no fluff

Sign up now (it's free!)

Join 2, 600+ readers who are expanding their product marketing knowledge

    I won't send you spam. Unsubscribe at any time.

    James' Photo

    Develop your product marketing career and get real GTM strategy results

    🚀

    Marketing frameworks

    Simplify and accelerate with templates you can use today

    ⚙️

    Proven GTM strategies

    Launch products faster and drive conversions

    📊

    Growth insights

    Stay ahead of the curve with proven SaaS growth tactics

    📘

    PMM playbooks

    Get step-by-step guides for implementing strategies

    Used by product marketers from leading businesses

    Pleo Monday.com ProfitWell Checkout.com Outreach PayFit Canva

    Check out the most recent posts

    white smoke

    The Overview #53

    This week: Features vs problems, clarity in strategy, and smoke tests.
    forest trees marked with question marks

    Okay… but why?

    Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.
    red cordless powerdrill

    The Overview #51

    This week: Transparency, JTBD, buyer journey content, outbound personalization.
    red black and white round decor

    The Overview #50

    This week: Salary/stress tradeoffs, customer prioritization, and buyer personas.
    person holding U.S. dollar banknote

    The Overview #49

    This week: Marketing salary benchmarks, competing on price, conflicts of opinion.