Helping jobseekers upskill with product marketing training

Hi, I’m James. Thanks for checking out Building Momentum: a newsletter to help startup founders and marketers accelerate SaaS growth through product marketing.

Almost 60,000 employees have been laid off from tech startups so far this year. It’s common for marketing roles to be the first to face cuts. And we know that layoffs are more likely to affect women and people from underrepresented communities.

Today Alicia and I are announcing a new program to help people upskill and build the careers they deserve.

We’re opening up free access to our highly-rated product marketing course, WTF is Go-To-Market? for junior and mid-level marketers who have been affected by recent layoffs in tech.

In this post:

What’s included?

WTF is Go-To-Market is perfect for marketers looking to build their product marketing foundations for career development and business growth.

This ondemand course includes:

Over 30 hours of video and written content
5 hours of recorded lectures
10+ product marketing templates
Certification for successful completion
Homework assignments for constructive feedback
Access to our support community of ambitious and kind product marketers

Past students have said:

“The course is very practical. It takes your current situation and gives you a framework to focus on the most important things for driving success for your business, from a marketing perspective.”
“This course has trained me to have a solid foundation of what skills and best practices are required to run a proper product go-to-market plan.”
“I finally feel like I have a blueprint to help me succeed and I’m excited to be part of a community of like minded people working on similar challenges!”

How much does it cost?

It’s completely free. It’s our way of helping out where we can.

How do I apply?

Drop us an email at wtfgotomarket@gmail.com with your LinkedIn profile and/or resume to find out more. We’ll ask a few questions to ensure the course and community is a good fit for you, plus ask for proof of your employment status.

I’m not a jobseeker – how can I help?

Please share this post with your networks to get this offer as wide as possible.

We’d also love introductions to businesses who:

Are looking to hire product marketers
Are open to sponsoring spaces in our live cohort scholarship program

Thanks for reading! Let me know what you thought – find me on Twitter and LinkedIn.

P.S. If you’ve found value in Building Momentum, could you buy me a coffee? Here’s my tip jar – any support is gratefully appreciated!

P.P.S: If you enjoyed this post, will you share Building Momentum with your network?