Thinking & Strategy Archives

4 Min Read

Product marketing shortcuts don’t work

Three common shortcuts that PMMs are encouraged to take (and how to get back on track)

3 Min Read

Just announcing new features and campaigns after the launch happens is a missed opportunity. Can you be more transparent - and build momentum?

5 Min Read

Tips on how to elevate your product launches with a considered internal comms strategy.

2 Min Read

We joined the Launch Awesome community for an AMA, on everything from our failed launch to building customer empathy.

2 Min Read

ICP and personas, positioning and narrative, and where does a GTM strategy fit? My attempt to bring the puzzle pieces together in one diagram.

3 Min Read

How we approach product marketing has a huge impact on the results we generate. Here's four mindset traits for expert product marketing.

2 Min Read

"If you stand for nothing, Burr, what'll you fall for?". Can you use principles in your day-to-day work?

2 Min Read

My search for an attractive clothes airer got me thinking about B2B product marketing (somehow).

6 Min Read

Product marketers often bear the brunt of the business. Hear from product marketers on their burnout stories.

3 Min Read

Pivots are hard and can be painful: here are three tips to help ease the process.