Explaining revenue models for product marketers
Understanding (or creating) a revenue model can help you plan more strategically and deliver real business ROI. Here’s how.
Templates
Introducing the Customer Value Positioning framework
My four-step process to build positioning that works, by understanding the value your customer desires.
Your one-pager is probably useless
How to build sales collateral around your buyer journey to close deals faster.
Optimize sales execution with STRONGMAN
Maximize the chance of success and deliver useful insights with this useful sales framework.
Communicating GTM strategy in one slide
How to distill the things you’re already doing into one, easy to understand slide – and check your strategy is aligned at the same time
Template: 19 customer questions for powerful positioning
Using customer development to deeply understand customers and extract insights for your go-to-market strategy
Getting alignment on pricing objectives
A tried-and-tested way to get everyone on the same page regarding what your pricing should accomplish. Template included.