Teardown: Building business cases that actually sell
A practical example on how to build value cases that sales can actually use
The altitude problem in B2B positioning and sales narratives
Why buyers now want machinery, not manifestos... and how AI and economic pressure have changed B2B positioning
The ‘Cool Product Launch’ Playbook
Make it pop, create buzz, prove your taste, and show you're locked in, cooking, and cracked.
Why top PMMs flip the pyramid
A practical breakdown of the foundations, systems, and evidence top performers use - plus the AMA questions everyone asked.
Sell the slope: How to make progress believable before it’s real.
Every go-to-market team has to figure out how to sell the future without lying about it. That’s easy to say and hard to do. The pace of…
Why product marketers struggle with sales (and how to fix it)
If your messaging doesn’t help sales win, it won’t get used—learn how to make it indispensable.
Decoding the dark art of outbound sales
7 lessons I've learned to demystify and improve your outbound sales motion
Align your differentiators with the buyer journey
Showcase the right differentiators, to the right stakeholders, at the right time, with this framework.
Two things every product marketer can do right now to grow MQLs
Help your sales and marketing teams build qualified leads with two product marketing projects you can do in just two weeks.
How to define pricing for brand new products
Product marketers are often asked to support or lead pricing projects. Here's a process you can follow to go from 0 to $.