Why product marketers struggle with sales (and how to fix it)
If your messaging doesn’t help sales win, it won’t get used—learn how to make it indispensable.
Decoding the dark art of outbound sales
7 lessons I've learned to demystify and improve your outbound sales motion
Align your differentiators with the buyer journey
Showcase the right differentiators, to the right stakeholders, at the right time, with this framework.
Two things every product marketer can do right now to grow MQLs
Help your sales and marketing teams build qualified leads with two product marketing projects you can do in just two weeks.
How to define pricing for brand new products
Product marketers are often asked to support or lead pricing projects. Here's a process you can follow to go from 0 to $.
Your pricing page doesn’t need to show pricing
My answer to a common question. It's absolutely fine to not show pricing on your website.
Explaining revenue models for product marketers
Understanding (or creating) a revenue model can help you plan more strategically and deliver real business ROI. Here's how.
Four pricing page considerations
Your pricing page is the second-most important page on your site. Here are four tips to think about.
The business case is a sales tool that works
A simple spreadsheet can help you win more, by turning intangible projections into tangible predictions
Get ahead of the sale with this trick
Create a buyer's guide that you can use to guide the prospect's decision process.