Okay… but why?
Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.
Every product marketer needs to know about SPIN
Why PMMs should use the SPIN sales methodology in their everyday work
6 tips to craft concise, captivating, creative value propositions
Writing short value propositions can be tricky. Here are some shortcuts to help you get creative when brevity matters.
Introducing the Customer Value Positioning framework
My four-step process to build positioning that works, by understanding the value your customer desires.
Telling ‘value stories’ to guide your positioning
Framing customer context and building empathy with a simple-to-use narrative framework.
Applying literary narrative theory to B2B positioning
How to use traditional narrative theory to build a stronger, more resilient positioning narrative.
When should you reposition your brand?
What are the warning signs that you shouldn't – and good indicators that suggest you should – reposition your brand?
Examples of good positioning
The examples I give as high quality samples of positioning in action from across the tech world.
A customer-centric approach to positioning
I sat down with Ishara from the Spill The Marketing Beans podcast to chat all things positioning. Watch the video, or check out the transcript notes.
Show ‘how’ with a custom methodology
Break through the market, differentiate in the mind of your customers, and speed up sales by offering the methodology for success.