The Overview

The Overview #14

This week: Fix positioning, buyer confusion taxes, and challenges that are a consequence of your decisions.
gray metal tanks

The Overview #13

This week: ABM, living your brand promise, silos kill SaaS, increase rev/decrease costs
red and blue pen on red heart illustration

The Overview #12

This week: A great messaging example, putting lipstick on a pig, and why you probably can't use Nike-level brand messaging yet.
flying plane during golden hour

The Overview #11

This week: what is marketing, the importance of being everywhere, and focusing on your audience.
person pointing white paper on wall

The Overview #10

This week: Strategy over tactics and using value messaging in copy.
brown dried leaves on ground

The Overview #9

This week: B2B lifecycles, what is a bad product, and indecision
yellow curtained glass building

The Overview #8

This week: aggressive category creation, build or buy, and some products should've been a feature
books on brown wooden shelf

The Overview #7

This week: educating prospects on competitors, activation, and an enterprise pricing joke
different luxury cars parking inside building

The Overview #6

This week: buying car = buying SaaS, positioning AND messaging, delivering value for a niche
green LED light near bottles

The Overview #5

This week: Slack's positioning challenge, product marketing alignment, and a meme tweet