2 Min Read The Overview #14 This week: Fix positioning, buyer confusion taxes, and challenges that are a consequence of your decisions.
3 Min Read The Overview #13 This week: ABM, living your brand promise, silos kill SaaS, increase rev/decrease costs
1 Min Read The Overview #12 This week: A great messaging example, putting lipstick on a pig, and why you probably can't use Nike-level brand messaging yet.
2 Min Read The Overview #11 This week: what is marketing, the importance of being everywhere, and focusing on your audience.
3 Min Read The Overview #8 This week: aggressive category creation, build or buy, and some products should've been a feature
2 Min Read The Overview #7 This week: educating prospects on competitors, activation, and an enterprise pricing joke
2 Min Read The Overview #6 This week: buying car = buying SaaS, positioning AND messaging, delivering value for a niche
2 Min Read The Overview #5 This week: Slack's positioning challenge, product marketing alignment, and a meme tweet