The Overview

This week: Fix positioning, buyer confusion taxes, and challenges that are a consequence of your decisions.

This week: ABM, living your brand promise, silos kill SaaS, increase rev/decrease costs

This week: A great messaging example, putting lipstick on a pig, and why you probably can’t use Nike-level brand messaging yet.

This week: what is marketing, the importance of being everywhere, and focusing on your audience.

This week: Strategy over tactics and using value messaging in copy.

This week: B2B lifecycles, what is a bad product, and indecision

This week: aggressive category creation, build or buy, and some products should’ve been a feature

This week: educating prospects on competitors, activation, and an enterprise pricing joke

This week: buying car = buying SaaS, positioning AND messaging, delivering value for a niche

This week: Slack’s positioning challenge, product marketing alignment, and a meme tweet