2 Min Read The Overview #25 This week: positioning in a silo, core competencies, and user-led growth?
2 Min Read The Overview #24 This week: Test the HiPPO, the "momentum equation", and don't overestimate your customer.
2 Min Read The Overview #23 This week: good competition, enterprise partnerships, and what is copywriting?
2 Min Read The Overview #22 This week: "come-to-market", the strength of niching... and what does your customer actually say?
2 Min Read The Overview #21 This week: Podcast on differentiation, framing the enemy, minimum viable strategy, and vintage tech swag.
2 Min Read The Overview #18 This week: value prop in 5 words, customer research, and PMM own the pitch
3 Min Read The Overview #17 This week: Diagnosing positioning problems, GTM motions of 30+ B2B SaaS, and the wrong insights.
2 Min Read The Overview #16 This week: sales versus marketing, strategy in action, and the hottest role in tech
2 Min Read The Overview #15 This week: talk to your customers + others in the market, ask why - and a new framework for customer discovery?