The Overview

This week: positioning in a silo, core competencies, and user-led growth?

This week: Test the HiPPO, the “momentum equation”, and don’t overestimate your customer.

This week: good competition, enterprise partnerships, and what is copywriting?

This week: “come-to-market”, the strength of niching… and what does your customer actually say?

This week: Podcast on differentiation, framing the enemy, minimum viable strategy, and vintage tech swag.

This week: Personal news, and digging into the archives.

This week: value prop in 5 words, customer research, and PMM own the pitch

This week: Diagnosing positioning problems, GTM motions of 30+ B2B SaaS, and the wrong insights.

This week: sales versus marketing, strategy in action, and the hottest role in tech

This week: talk to your customers + others in the market, ask why – and a new framework for customer discovery?