The Overview

Messy hands sculpting on a pottery wheel in motion

The Overview #25

This week: positioning in a silo, core competencies, and user-led growth?
white and black electric meter

The Overview #24

This week: Test the HiPPO, the "momentum equation", and don't overestimate your customer.
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The Overview #23

This week: good competition, enterprise partnerships, and what is copywriting?
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The Overview #22

This week: "come-to-market", the strength of niching... and what does your customer actually say?

The Overview #21

This week: Podcast on differentiation, framing the enemy, minimum viable strategy, and vintage tech swag.

The Overview #20

This week: Personal news, and digging into the archives.

The Overview #18

This week: value prop in 5 words, customer research, and PMM own the pitch

The Overview #17

This week: Diagnosing positioning problems, GTM motions of 30+ B2B SaaS, and the wrong insights.

The Overview #16

This week: sales versus marketing, strategy in action, and the hottest role in tech

The Overview #15

This week: talk to your customers + others in the market, ask why - and a new framework for customer discovery?