The Overview

assorted files

The Overview #35

This week: Access my swipe file, product knowledge expectations, and examples of bad communication.
turned on flat screen monitor

The Overview #34

This week: from the archives, research is a superpower, and speak to humans.
black ipad beside white ceramic mug

The Overview #33

This week: Death to the 'all-in-one solution', good outbound/collateral tips, strategy/hiring mismatch.
brown chairs arranged in front of brown table

The Overview #32

This week: Five categories of customers, kill your darlings, and CMOs + PMM.

The Overview #31

This week: Share your feedback, a great positioning example, and use stories more.
blue glass walled high rise building

The Overview #30

This week: Positioning needs a narrative, SMB GTM is harder, and you're not the ideal customer.
worm's eye view photography of black string lights

The Overview #29

This week: Show life with vs life without, what PMM is/isn't, and a post you must read.
human hand neon signage

The Overview #28

This week: multiplayer SaaS, communicating a roadmap, inertia is the enemy, and a law of advertising.
letter wood stamp lot

The Overview #27

This week: Launch marketing plan crimes, language/market fit, and buyer journey.
balloon on sky

The Overview #26

This week: Product... escape, do to change, and don't ask customers what to build.