The Overview #46
This week: Buyer segmentation, GTM stories, messaging hierarchy… and what customers think they want.
The Overview
Every Friday, I publish a roundup of links, tweets, and posts I found interesting – all to do with building momentum in B2B SaaS.
The Overview #45
This week: Impulse in B2B, imperfections, competitors, and Conversation Cloud category.
The Overview #44
This week: Strategy impacts behaviour, differentiated product strategy, and iron bullets
The Overview #43
This week: Research and strategy, GTM is complex, case study inspo.
The Overview #42
This week: Get messaging out fast, improve interviewing skills, PLG and sales.
The Overview #41
This week: when to enter B2B markets, “where do you learn?”, and JTBD marketing.
The Overview #39
This week: Buyer-first principles, getting creative with security, train your people.
The Overview #38
This week: Remote preference, sales decks, multiple personas, showrunning.
The Overview #37
This week: faster marketing teams, B2B buyer journey, Encanto crossover.
The Overview #36
This week: GTM framework, case studies, and competitor differentiation is not features.