The Overview #58
This week: Strategy isn’t a deliverable, a PMM sourcing trick, and startup tips.
The Overview
Every Friday, I publish a roundup of links, tweets, and posts I found interesting – all to do with building momentum in B2B SaaS.
The Overview #57 (a break from the usual)
A brief respite with a few fun things from the last week.
The Overview #56
This week: White House tips, Slack hybrid GTM, and red flags.
The Overview #53
This week: Features vs problems, clarity in strategy, and smoke tests.
The Overview #52
This week: Three asks and a thanks!
The Overview #51
This week: Transparency, JTBD, buyer journey content, outbound personalization.
The Overview #50
This week: Salary/stress tradeoffs, customer prioritization, and buyer personas.
The Overview #49
This week: Marketing salary benchmarks, competing on price, conflicts of opinion.
The Overview #48
This week: Having an opinion, accessing customers, and messaging at the right level.
The Overview #47
This week: Product marketing strategy principles, building to a vision