The Overview

two people drawing on whiteboard

The Overview #89

This week: Interview for mindset, survey the right way, marketing vs product
vegetable stand photo

The Overview #88

This week: Prioritisation as negotiation, PMF fundamentals, "make something people want"
purple and yellow abstract painting

The Overview #87

This week: Driving impact, measuring PMM, and it's always momentum.
brown ice cream cone

The Overview #86

This week: GTM mistakes, cost-center to revenue-center, numbers to win the lottery, don't market with consensus.
black pencil on white printerpaper

The Overview #85

This week: ban 'enable', write better case studies, do good work.
shallow focus photography of books

The Overview #84

This week: Art and science, talk to customers, B2B messaging narrative structures.
white robot wallpaper

The Overview #83

This week: An AI tool to help you understand WTF a company actually does

The Overview #82

This week: Differentiation, experts curse, and 'shiterating'.

The Overview #81

This week: What B2B PMs don't want to do, say no to 'better' positioning, and why product first only works the first time round.
person writing on white paper

The Overview #80

This week: Appeal to champions, book on product management, and create category or meet underserved needs?