3 Min Read The Overview #89 This week: Interview for mindset, survey the right way, marketing vs product
2 Min Read The Overview #88 This week: Prioritisation as negotiation, PMF fundamentals, "make something people want"
3 Min Read The Overview #86 This week: GTM mistakes, cost-center to revenue-center, numbers to win the lottery, don't market with consensus.
2 Min Read The Overview #84 This week: Art and science, talk to customers, B2B messaging narrative structures.
2 Min Read The Overview #81 This week: What B2B PMs don't want to do, say no to 'better' positioning, and why product first only works the first time round.
2 Min Read The Overview #80 This week: Appeal to champions, book on product management, and create category or meet underserved needs?