The startup marketer’s guide to TAM, SAM, and SOM (without the fluff)
Sanity check your numbers, and have more educated conversations about goals and strategy
Your customer research is failing if no one uses it
How to make customer research essential—so it actually gets used to drive decisions, not just sit in a deck
10+ ways to get closer to your customers this week
Improve your intuition and take small steps to deepen your customer understanding with these tips.
Seven go-to-market research tools to bookmark
Where should product marketers go for go-to-market research? Here's 7 tools to check out.
Five tips for building personas that work
Don't just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.
Traction trouble? Here’s where to start.
Struggling with lead-gen, revenue, and perception? Here's three areas you can fix ASAP.
Don’t overestimate your customer
Why expecting your customers to be experts will hurt your business, and how to understand their real maturity level.
Buyer personas are discovered, not created
Learnings from a failed product launch, what a buyer persona should achieve and contain, and a simple process to craft personas that actually exist.
Understanding your prospect’s change environment
Your win rate will depend on how likely prospects are to take action - but their internal atmosphere may hold them back. How do you recognize…
Template: 19 customer questions for powerful positioning
Using customer development to deeply understand customers and extract insights for your go-to-market strategy