Product marketing is internal comms
Tips on how to elevate your product launches with a considered internal comms strategy.
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The Overview #63
This week: Strategy execution is painful when nuance exists
Using surveys in narratives and marketing campaigns
Carrying out primary research really helps drive impact in your narrative and go-to-market. Here’s how to think about it (with examples).
The Overview #62
This week: Anonymous case studies, tips to be an effective change manager, never be embarrassed to learn.
AMA: Alicia & James on a failed product launch (and more)
We joined the Launch Awesome community for an AMA, on everything from our failed launch to building customer empathy.
The Overview #61
This week: Growth culture, bad job ad example, and keeping momentum
What I’ve learnt running the ‘WTF is Go-To-Market?’ course
What I’ve learnt from training PMMs on go-to-market fundamentals (and announcing the third cohort of WTF is GTM!)
The Overview #60
This week: Value/pricing cascade, learn faster, PMM attrition.
It’s obvious, but… say what you mean
Answer ‘so what?’ before customers ask it, and get the revenue results you deserve.
Helping jobseekers upskill with product marketing training
Opening up access to our top-rated product marketing course for people affected by layoffs.