Communicating GTM strategy in one slide
How to distill the things you’re already doing into one, easy to understand slide – and check your strategy is aligned at the same time
How to distill the things you’re already doing into one, easy to understand slide – and check your strategy is aligned at the same time
Using customer development to deeply understand customers and extract insights for your go-to-market strategy
How to design a narrow Ideal Customer Profile to build velocity
Test your team’s understanding of your customer, discover limiting assumptions, and course correct with this simple challenge.
How to avoid losing traction with untested messaging.
A tried-and-tested way to get everyone on the same page regarding what your pricing should accomplish. Template included.
How to motivate stakeholders with emotional enemies and economic incentives