Experiment: AI PMM chatbot
Introducing an AI chatbot for product marketing advice.
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Analysis: 16 years of Zendesk positioning
What we can learn from Zendesk’s positioning evolution over the last 16 years
The Overview #87
This week: Driving impact, measuring PMM, and it’s always momentum.
Branding, positioning, and product marketing
A case study, and my tips on how product marketers can connect positioning fundamentals to visual identity.
The Overview #86
This week: GTM mistakes, cost-center to revenue-center, numbers to win the lottery, don’t market with consensus.
Move fast and prove fast, with Minimum Viable Product Marketing
Break your work down, be more transparent, test and learn – apply these three questions to your work.
The Overview #85
This week: ban ‘enable’, write better case studies, do good work.
Build memeable positioning
Your positioning needs to be a meme, and transmit ideas, visions, emotions, and reactions.
The Overview #84
This week: Art and science, talk to customers, B2B messaging narrative structures.
10+ ways to get closer to your customers this week
Improve your intuition and take small steps to deepen your customer understanding with these tips.