Using statistics and proof points in product marketing
Avoid bold claims your prospects don’t believe. Instead, use statistics that matter.
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The Overview #17
This week: Diagnosing positioning problems, GTM motions of 30+ B2B SaaS, and the wrong insights.
Sell more, faster with triggers and motivations
How to understand your customer’s contexts and what drives them, and use that insight in marketing and sales.
The Overview #16
This week: sales versus marketing, strategy in action, and the hottest role in tech
Neglected positioning hurts more than you think
Don’t fall down the slippery slope of careless positioning. Start measuring your confidence to avoid death by a thousand cuts.
The Overview #15
This week: talk to your customers + others in the market, ask why – and a new framework for customer discovery?
Competing for customers
Using competitive positioning to play offense and defense in marketing and sales conversations – based on the alternative solutions our customers will consider.
The Overview #14
This week: Fix positioning, buyer confusion taxes, and challenges that are a consequence of your decisions.
Applying second-order thinking in go-to-market strategy
Examining consequences and implications to make better decisions – and how to prevent backlashes by bringing your teams along the journey.
The Overview #13
This week: ABM, living your brand promise, silos kill SaaS, increase rev/decrease costs