Who am I?

Hey, I’m James—a product marketer who’s obsessed with helping SaaS businesses grow faster, get clearer on their value, and create strategies that actually stick. 

Over the past decade, I’ve worked with startups and scale-ups across the tech world, focusing on nailing go-to-market strategies, tightening positioning, and giving teams the tools to execute confidently.

How I can help you

My work is all about making product marketing simple, actionable, and effective. Whether you’re just getting started or trying to scale, I can help you cut through the noise, connect with your audience, and drive real growth.

Here’s what I offer:

• Positioning Catalyst: Your fast-track to sharper, more effective positioning that aligns your team and resonates with your customers. Choose from a one-week sprint, four-week done-for-you project, or six-week done-with-you project. 
• Adhoc strategy, coaching and guidance calls: Need a sounding board? I’ll help you think through challenges, align your team, and create a roadmap to move forward — whether you need clarity on a specific issue or broader strategic input.
• Ongoing retainer: For businesses looking for consistent support, an ongoing retainer provides on-demand access to strategic advice, coaching, and messaging refinement. I’ll be there as your trusted partner to keep everything on track.

Why me?

I know that customer-first strategies drive results, but I also know how easy it is to overcomplicate things. My approach is practical, no fluff—built on years of real-world experience helping companies define their edge, align teams, and turn insights into action.

I take a principled approach to product marketing:

• I believe it’s more important to be ‘The Thing For Someone’ instead of ‘Something For Everyone’
• If positioning is to ‘occupy a space in the mind of your customer’… then we need to first understand our customer inside out
• Momentum is the result of focus and confidence
  • Focus is more about clarity than prioritization
  • Confidence is building expectations based on reality, not vice versa
• There’s a balance between evidence and assumptions… just know when to use them
• Positioning is never done
• Positioning is strategy

Let’s work together

If you’re ready to overcome challenges or get clarity on your go-to-market strategy, I’d love to chat. Whether you’re looking for hands-on help, frameworks to guide your team, or just a conversation about what’s possible, let’s make it happen.

Book a call below, and let’s get to work.