Understanding your prospect’s change environment
Your win rate will depend on how likely prospects are to take action – but their internal atmosphere may hold them back. How do you recognize and react to difficult change environments?
Search Results for: change environment
The Overview #26
This week: Product… escape, do to change, and don’t ask customers what to build.
B2B SaaS and the California Roll
Why evolution is better than revolution in B2B SaaS narratives.
Good go-to-market should discriminate
Everything – from your website to your sales experience to your roadmap – should qualify ideal prospects in, and disqualify bad-fit customers out. Here’s why you should be “the thing for someone”.
The Overview #4
This week: Overcoming the status quo and emotional barriers to change, and why you should hire PMMs. ? Hey there. This is The Overview, a weekly roundup of noteworthy B2B SaaS stuff. You’ll find interesting tweets and articles from around the internet, plus highlights from my personal swipe file. This is the fourth edition – the…
Product marketing is a thankless role
It may be thankless… but product marketing is also the most rewarding role in marketing too.
Analysis: 16 years of Zendesk positioning
What we can learn from Zendesk’s positioning evolution over the last 16 years
The Overview #86
This week: GTM mistakes, cost-center to revenue-center, numbers to win the lottery, don’t market with consensus.
Don’t build a process, build a system
Find out why processes might be to blame for slow marketing teams, and how system-thinking can speed up results.
Product marketing in downturns
Where should product marketers focus efforts in this economic environment?